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Program in Financial Services Marketing 金融行銷學分學程
Program in Financial Services Marketing (English-Taught Courses)
About  課程介紹
Financial Service are the economic services provided by the finance industry including banks, insurance companies, stockbrokerages, investment funds, etc. Given the characteristic of financial services, this course introduce the theory of marketing and consumer behavior and further applied in the financial service industry.
Curriculum  課綱
The program mainly consists by two part: financial and marketing related theories. Program and courses enable students to understand the theory of marketing, consumer behavior, financial environment and services, and related legal provisions.
Requirement  修業要求
The required 20 credits must be earned to receive program certificate.